{"action":"elsewhere","city":"Keynsham","companyRegistrationNumber":null,"conformityFlag":"CONFORMING","country":"GB","createdAt":"2019-10-21T00:00:00+00:00","entityCategory":"GENERAL","entityStatus":"ACTIVE","entitySubCategory":null,"expirationReason":null,"expiredAt":null,"family":{"children":[],"childrenTotal":0,"exceptions":[{"category":"DIRECT_ACCOUNTING_CONSOLIDATION_PARENT","reasons":["NATURAL_PERSONS"],"references":[]},{"category":"ULTIMATE_ACCOUNTING_CONSOLIDATION_PARENT","reasons":["NATURAL_PERSONS"],"references":[]}],"parents":[]},"headquartersAddress":"28 Meadgate","headquartersCity":"Camerton Bath","headquartersCountry":"GB","headquartersPostalCode":"BA2 0NW","headquartersRegion":"GB-BST","lastUpdatedAt":"2026-09-06T09:47:17+00:00","legalAddress":"Ground Floor Wessex House, Pixash Lane","legalFormAbbreviation":"Ltd","legalFormCode":"H0PO","legalFormName":"Private Limited Company","legalJurisdiction":"GB","legalName":"NOW TRADING LTD","lei":"9845000ADJ46BDB02D64","managingLou":"529900T8BM49AURSDO55","managingLouName":"Ubisecure RapidLEI","managingLouWebsite":"https://www.rapidlei.com","nextRenewalAt":"2027-11-04T08:23:43+00:00","otherLegalForm":null,"postalCode":"BS31 1TP","region":"GB-BST","registeredAt":"2025-11-04T08:23:41+00:00","registrationAuthorityId":"RA000585","registrationAuthorityName":"Companies Register","registrationAuthorityWebsite":"https://www.companieshouse.gov.uk","registrationNumber":"12273269","registrationNumberFormatted":"12273269","registrationStatus":"ISSUED","served":false,"successorLeis":[],"validationAuthorityEntityId":"12273269","validationAuthorityId":"RA000585","validationAuthorityName":"Companies Register","validationSources":"PARTIALLY_CORROBORATED"}